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Originally, HER was mostly a way to get users laid in a timely fashion, but over the last few years, it's become a more community-focused platform in which queer women form friendships while also browsing dating profiles.
Today, the app boasts 4 million users in 113 countries, and while that number pales in comparison to Tinder, which has over 50 million users, or even Scruff, which hit 10 million users in 2016, it’s certainly impressive.
Following its debut, several similar apps, such as Scruff, Jack’d, and Chappy, arose.
Yet while heterosexual people and gay men now have a plethora of apps to choose from, one demographic has been largely left in the cold.
Many queer women see trans men and non-binary folk as part of their community and dating pool, yet people with those identities might not feel comfortable joining an app like HER with female-focused branding.
The same goes for users of Grindr and other apps focused on particular groups, judging by recent backlash these apps have faced.
To be fair, all the major online dating platforms do have the option of listing yourself as a woman who’s interested in women.HER doesn't have the same kind of financial backing, though, so it's challenging for the team to compete with its peers.And few users lead to few matches; some of the women I hear from — particularly ones from small towns where potential partners are few and far between — told me that they worry a queer-focused app just won’t have enough users to be worth their while.But even queer women aware of HER aren't necessarily rushing to sign up, instead relying on platforms like Tinder or Bumble for their online dating.Part of this hesitation is, ironically, due to HER's main selling point — that it's designed for queer women.
Male, female, or non-binary, regardless of how you identify or what you like in bed, we all use them.